I’ve always been drawn to the digital world. Even before graduating with a Marketing degree from Saint Mary’s University, I was fascinated by how technology connects people and helps businesses grow. That curiosity led me to explore, invest in, and work alongside leaders and entrepreneurs in Atlantic Canada’s small business community.
With a solid foundation in both digital and business tools, I bring a multidisciplinary approach that helps small business owners navigate growth, marketing, and digital strategy with confidence.
If I’m not online, you’ll find me on the water pursuing my passion for sailing.
I’m a small business founder, marketer & investor based in Halifax, Nova Scotia.
Professional Experience
In 2017, I co-founded Nanuk Technologies to bring virtual reality into the real estate world—because if you can help shape the future and make it more engaging, why not? A year later, I joined Charcoal Marketing, where I now serve as President. I lead our team and guide strategy, working closely with small business owners to build marketing plans that are practical, creative, and built for growth.
Outside of Charcoal, I invest my time (and sometimes money) into businesses I believe in—especially the ones with big potential and strong community roots.
Education
From 2013 to 2017, I studied Marketing at the Sobey School of Business at Saint Mary’s University. After graduating, I built on that foundation with an Entrepreneurship certificate from Harvard Business School Online. Since then, I’ve kept learning through certifications from HubSpot Academy, Google, and Shopify Partners Academy—because in digital marketing, staying sharp is part of the job.
-
Bachelor of Commerce, Marketing
2013-2017
-
Certificate in Entrepreneurship Essentials
2019
-
Hubspot Sales Enablement Certification (HubSpot Academy)
Hubspot Social Media Certification (HubSpot Academy)
Business Fundamentals Certification (Shopify Partners)
Google Analytics (Google)
Google Tag Manager (Google)
SEMrush Content Marketing Toolkit
Hubspot Inbound Marketing Certified
Hubspot Content Marketing Certified
Online Marketing Fundamentals (eMarketing Institute)
Search Engine Marketing (eMarketing Institute)
Search Engine Optimization (eMarketing Institute)
Social Media Marketing (eMarketing Institute)
Web Analytics (eMarketing Institute)
When I’m not working…
When I’m not working, you’ll usually find me out sailing, spending time with family, or exploring the coastline and trails of Nova Scotia—because life’s not just about spreadsheets and strategy (even if I do enjoy a good plan).
