Professional Experience
In 2017, I co-founded Nanuk Technologies, developing virtual reality solutions for the real estate industry because, well, why not make the future a little more fun? In 2018, I joined Charcoal Marketing, where I’ve been lucky enough to apply my small business expertise and work alongside a brilliant team that’s ready for growth. When I’m not advising entrepreneurs and small business owners, I’m investing my time (and sometimes money) in businesses that I believe have real potential.
Education
Between 2013 and 2017, I earned my degree in Marketing from the Sobey School of Business at Saint Mary’s University. Post-graduation, I took it a step further with an Entrepreneurship certificate from Harvard Business School Online. To stay sharp in the ever-changing world of digital marketing, I’ve also collected certifications from HubSpot Academy, Google, and Shopify Partners Academy, to name a few.
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Bachelor of Commerce, Marketing
2013-2017
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Certificate in Entrepreneurship Essentials
2019
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Hubspot Sales Enablement Certification (HubSpot Academy)
Hubspot Social Media Certification (HubSpot Academy)
Business Fundamentals Certification (Shopify Partners)
Google Analytics (Google)
Google Tag Manager (Google)
SEMrush Content Marketing Toolkit
Hubspot Inbound Marketing Certified
Hubspot Content Marketing Certified
Online Marketing Fundamentals (eMarketing Institute)
Search Engine Marketing (eMarketing Institute)
Search Engine Optimization (eMarketing Institute)
Social Media Marketing (eMarketing Institute)
Web Analytics (eMarketing Institute)
When Mike’s not working…
When I’m not working, you can usually find me sailing, spending time with family, or exploring the natural beauty of Nova Scotia—because life isn’t all spreadsheets and strategy sessions.