In the world of startups, the allure of innovation, independence, and untold riches often steals the spotlight. Yet, behind this seductive facade lies a stark reality: most startups fail. In this journey through the entrepreneurial landscape, we'll uncover the unspoken truths of success born from failure and the less-traveled paths to triumph. We'll explore the transformative power of setbacks and how they can lead to thriving careers in consulting. Moreover, we'll shed light on the perils of the "one size fits all" approach promoted by startup hubs, urging founders to embrace their uniqueness and carve their own paths to success. The entrepreneurial journey isn't linear, and it's about time we celebrated the diverse roads that lead to victory in the world of startups.